Frank Lantz

Creative Director and co-Founder


Creative Director and co-Founder of Area/Code, Lantz has worked in the field of game development for the past 20 years. Before starting Area/Code, Lantz was the Director of Game Design at Gamelab, a developer of online and downloadable games.

He is widely credited as one of the founding figures in the field of location-oriented Big Games. His work on the Big Urban Game, ConQwest and PacManhattan is widely cited and has been covered in the New York Times and MTV. Frank has also worked as a game designer for game developer Pop & Co., where he created games for Cartoon Network, Lifetime TV, and VH1. Between 1988 and 1998, he was Creative Director at R/GA.

For over 10 years, Frank has taught game design at NYU’s Interactive Telecommunications Program, the School of Visual Arts, and the New School. He is currently the Director of the newly created NYU Game Center. He often lectures at game conferences, and his writings on games, technology and culture have appeared in a variety of publications.